About us
13 years later. How we got here
We've been in the location services industry since 2011. Learn about our story and what sets us apart from the rest.
What is Track My Ride?
Put simply, Track My Ride is live location sharing for both Vehicles and People.
TMR is a software platform that empowers you to use the Global Positioning System (GPS) to track the real-world location of your team members and vehicles and view those locations on the map.
We also provide alerts, reports, analytics and much more for our users so they can better manage, understand and utilise their mobile workforce and vehicles.
Our customers use TMR for lots of different purposes, from personal vehicle anti-theft to businesses managing thousands of vehicles and team members on the move.
Our Mission
Our mission is to empower people and businesses with advanced GPS location services, designed to optimise operational efficiency, ensure the safety of people, and enhance connectivity in the real world. We are committed to delivering reliable, user-friendly, and adaptable solutions that cater to the evolving needs of our users.
Our Values
The core principles that drive our operations and services.
Excellence
Pursuing the highest standards in every aspect of our work, ensuring superior quality and performance.
Efficiency
Driving operational excellence and resource optimisation in every task.
Innovation
Continuously advancing ourselves and our products through technology R&D to set new industry standards.
Connectivity
Delivering robust communication and coordination through connected data.
Safety
Prioritising the safety of people through state-of-the-art location solutions.
Knowledge
Fostering an environment where continuous learning and sharing of knowledge are fundamental to our success and innovation.
Our Team
The people that make TMR great!
Leon
Founder and lead engineer
As the Founder, Leon’s passion for technology and software engineering is the driving force behind our company. With over 23 years of experience in software engineering and product design, he brings a wealth of knowledge and expertise to the table. When he’s not immersed in the world of technology, Leon finds joy in his love of caring for animals and discovering new destinations through world travel.
Craig
Sales team leader
With a deep-rooted passion for automobiles, particularly Mazda rotaries, Craig is a genuine car enthusiast who actively engages with the car community. His 15+ years of experience in sales have honed his skills in building relationships and delivering exceptional results. When he’s not immersed in the world of cars and sales, Craig expresses his creativity through his keen interest in art.
Nathan
Sales and legal
Nathan’s passion lies in bridging the gap between exceptional services and the customers who need them most. With a dual degree in Business and Law, he possesses the knowledge and finesse to effectively communicate and navigate complex business requirements, ensuring that our clients receive the perfect solution to their problems.
Ryan
Account executive
With a proactive and hands-on approach, Ryan has been the driving force behind our assembly and logistics department for over six years. After moving into account management in 2024, his dedication and attention to detail ensure that our operations run smoothly and efficiently. Ryan is an avid Star Wars and Cricket enthusiast.
Scott
Software development
Scott is a skilled developer who thrives on tackling complex challenges head-on. With a keen ability to analyse and understand our customers’ needs, he consistently transforms their feedback into meaningful enhancements to our product, driving continuous improvement and user satisfaction.
Auren
Customer Solutions & Software Development Manager
Auren’s exceptional communication skills and solution-oriented approach make him a true asset in delivering top-notch customer support. His ability to effectively understand and address customer needs is unparalleled. When he’s not riding the waves of customer success, you can find him catching actual waves as an avid surfer.
Sid
Customer support
Driven by a genuine desire to enhance customer experiences, Sid finds joy in empowering users to maximise the potential of our products. His dedication to providing exceptional support is matched only by his love for music and cats, often expressing his creativity through playing the guitar during his free time.
Yun
Hardware assembly and logistics
With a keen eye for detail, Yun excels at analysing and untangling complex problems. His diverse international experience and career, spanning from Tokyo to Melbourne, has not only honed his professional skills but also fueled his passion for travel and exploring new cultures.
The Track My Ride story
The path we took, to get from there to here.
An injustice
The inspiration
Our founder Leon and his friend Jonathan were visiting their friend Wouter in Belgium when Wouter's beloved Ducati 998 motorcycle was stolen while they explored Antwerp. Despite video footage of the theft, privacy laws prevented them from obtaining the evidence, and the bike was never seen again. This unfortunate event sparked an idea in Leon's mind that would change the course of his life.
March 2010
Antwerp, Belgium (International Holidays)
A thought grows
What can be done about this?
Back in Australia, Leon, who worked in the mining sector using GPS to locate equipment, wondered if this technology could be adapted to prevent vehicle theft in the private market. The seed of an idea had been planted, and Leon was determined to find a solution that could help people like Wouter protect their valuable assets.
March 2010
Southeast QLD, Australia
Smashing code
Learning
Leon, already a skilled backend software engineer, dedicated his evenings over the next 6 months to learning the fundamentals of jQuery and HTML web programming. He knew that to bring his vision to life, he would need to expand his skill set and become proficient in web development. His determination and passion for learning would prove invaluable in the journey ahead.
July 2010
A gold mine, Outback SA, Australia
The spark
Give it a shot
Driven by his desire to make a difference, Leon made the bold decision to resign from his job, move into a rental house in Carina, Queensland with his small black cat, and focus on developing his innovative GPS concept. With his savings in hand, he registered his business and founded Track My Ride, embarking on a new chapter in his entrepreneurial journey. The minimum viable product took around 12 months to design and build, Track My Ride V1.0.
February 2011
Carina, QLD, Australia
It works!
The first customer
Nearly a year after designing the first concept and putting together a basic GPS tracking solution, Leon landed his first customer, "Donnelly Blasting Services," who wanted to use the service to improve safety. Leon personally installed the trackers in their vehicles, and they remain a valued ongoing client even to this day. This first success was a testament to Leon's hard work and dedication.
28 November, 2011
Mt. Tamborine, QLD, Australia
Grow it
The long game
As Leon continued to build Track My Ride, he realised that creating a successful venture requires unwavering commitment, resilience, and the ability to persevere through the long haul. The journey of an entrepreneur is not a sprint, but a marathon, and Leon was in it for the long run, driven by his passion for making a difference in people's lives. Leon had moved to Paramatta to continue marketing and growing TMR.
December, 2015
Paramatta, NSW, Australia
T.P.S Reports
An office and first employees
Now living in Sunbury, Victoria, Leon opened his first office for Track My Ride above a home brew store. Though it lacked windows, the space had character and was mostly air-conditioned, providing a better environment than building trackers in his spare bedroom. To support TMR's growth, Leon hired Ryan to assemble and ship trackers and Craig to lead the sales department.
January, 2018
Sunbury, VIC, Australia
The whale
We landed GM Holden
In a significant milestone for the company, Track My Ride secured the GPS tracking contract for GM Holden's new fleet of 3,500 rental vehicles known as Maven. Though the deal was confidential at the time, it was one of Leon's proudest moments as an entrepreneur. The team negotiated the best deal and signed the paperwork, ready to kick things into high gear.
March, 2018
Sunbury, VIC, Australia
V2
The big code rewrite
To support GM Holden and ensure optimal performance, a complete rewrite of TMR's codebase was necessary. The legacy code, designed for clients with up to 50 vehicles was struggling with Holden's account now pushing 300+ vehicles. The team built new features, a sleek web UI, push notifications, a powerful mobile app, and more. By the end of 2018, the codebase had grown from 60,000 to 180,000 lines of C, PHP, Javascript, and HTML. GM Holden was happy and the new TMR V2.0 was launched.
June, 2018
Sunbury, VIC, Australia
Growth
We're getting busier!
As TMR continued to grow, Nathan joined the sales team, bringing his extensive knowledge in Law and Business to help connect the company's products and services with other businesses. His addition to the team was a vital step in expanding TMR's reach and ensuring the company could meet the growing demand for its innovative solutions.
August, 2018
Sunbury, VIC, Australia
Shift some boxes
Time to upgrade the office!
With the company growing and improving every month, it was time to move to a larger space. TMR packed up and relocated to a new office in Heidelberg West, Victoria, about 20 minutes north of Melbourne City. The new location provided increased exposure and room for the team to continue expanding and innovating.
October, 2019
Sunbury, VIC, Australia
Pop!
How does a car maker go bust?!
On Leon's birthday, he received news that GM Holden would be shutting down operations in Australia. Worst still, as they made up about 30% of TMR's annual revenue at the time. It was a shocking revelation, but the team remained committed to adapting and finding new opportunities for growth. Leon's birthday surprise served as a reminder of the unpredictable nature of business and the importance of resilience.
February, 2020
Heidelberg West, VIC, Australia
It's just a flu
Let's all embrace WFH
As the COVID-19 pandemic led to strict lockdowns in Victoria, the TMR team quickly adapted to working from home. Ryan was the sole team member who continued to work at the office, building and shipping orders. The team stayed connected through Zoom meetings and worked hard to maintain a sense of camaraderie and collaboration despite the challenging circumstances.
March, 2020
Heidelberg West, VIC, Australia
There's an app for that
Rebuilding the mobile app
With customers primarily using TMR as a web service on their desktop computers, the mobile app was basic, lacking the full functionality of the web version. The team began a complete rebuild of the mobile app, aiming to include all the features of the website and prepare for the launch of a new product that needed the mobile app as its core. It was time to put their coding skills to the test.
July, 2020
Heidelberg West, VIC, Australia
New opportunities
Building cool things
As lockdowns relaxed, TMR welcomed Auren and Scott to the team. Auren took the lead in customer support, while Scott joined the software development team. Their additions were crucial in helping the company continue to innovate and deliver exceptional service to its customers, even in the face of the ongoing challenges posed by the pandemic.
February, 2021
Heidelberg West, VIC, Australia
Support
Helping customers
In preparation for the launch of new products, Sid joined TMR's customer support team. His expertise and dedication to assisting customers would prove invaluable as the company continued to expand its offerings and reach. The team understood that providing excellent customer support was just as important as developing cutting-edge products.
September, 2023
Heidelberg West, VIC, Australia
Forward thinking
We introduce the 4 day work week
Recognising the importance of a healthy work-life balance, Leon introduced a 4-day work week for the entire company. Each team member now works 30 hours per week over their chosen 4 days, with most opting to take either Monday or Friday off. TMR fully embraces the work-from-home model while maintaining a collaborative office space for team members to use as needed. Long live the 3-day weekend!
January, 2024
Heidelberg West, VIC, Australia
Growth
Assembled here in Australia, always has been!
To keep up with growing user demand, Yun joined the team, working alongside Ryan in the Heidelberg West office to assemble and dispatch TMR trackers to customers. His addition to the team ensured that TMR could continue to provide high-quality products and timely delivery to its expanding customer base, all while supporting local manufacturing and assembly.
February, 2024
Heidelberg West, VIC, Australia
Launch
Mobile tracking released
After three years of hard work and an additional 200,000 lines of code, TMR launched its newest product, Track My Ride Mobile Tracking. This innovative solution transforms any iPhone or Android device into a powerful, energy-efficient GPS tracker that works automatically in the background, providing users with unparalleled convenience and peace of mind.
March, 2024
Heidelberg West, VIC, Australia
Marketing
A new website for TMR
To showcase their cutting-edge products and services, TMR launched a brand new website in April 2024. The talented design team created a visually stunning and intuitive layout, while the skilled programmers brought the design to life using the latest web development techniques. The new website marked a significant milestone in TMR's growth and online presence, setting the stage for future success.
April, 2024
Heidelberg West, VIC, Australia
Staff
Internal Team Promotions
Ryan, our dedicated team member who spent the last six years growing the Logistics and Assembly department, sought a new challenge within the company. To ensure a smooth transition, he devoted two months to training Yun, his successor, in all aspects of TMR hardware assembly and shipping procedures. Recognising his potential, Ryan has been internally transferred to a new position as our Account Executive. In this role, he will focus on assisting our clients in maximising the benefits and potential of the TMR platform.
Auren has also grown in his position, originally starting out as L1 customer support, he has taken in his stride all the challenges and been able to grow the team and department. We're excited to have Auren move into a new role as the Manager of Customer Support & Software Development.
June, 2024
Heidelberg West, VIC, Australia
Our Photos
Our team, operations and memories over the years.
Heidelberg West office - 2020 onwards
Sunbury office - 2018 to 2020
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